SEO the Shop Meta Description.The first sentence or two of your site's content (written copy) should be copied to the meta description. Figure the first 15-20 words and about 100-120 characters total. Use the same keywords as the title along with some keyword specific examples that fall under those keywords. "We have lots of Mexican & Cinco De Mayo T-shirts like: Mexican Flag tees, Spanish Slogan tees, and Mexico shirts. You can even write your own phrase to celebrate The 5th of May with many of our quality designs by personalizing the slogan online before adding it to your cart." As you can see "We have lots of Mexican & Cinco De Mayo T-shirts like: Mexican Flag tees, Spanish Slogan tees, and Mexico shirts." is the text chosen for the meta description tag. "5th of May" is an variant or synonym for "Cinco De Mayo" which ideal to have, just as tees is to shirts and t-shirts. Since it is past the cutoff for the meta description I did not include it as a keyword.
SEO the Shop Keywords Tag.No longer needed. Regardless here is the "how to". Now that you have your title and meta description, you can make your keywords list from the description. In the same order that they appear in the text. Like the title, the most important keywords are weighted at the beginning and the main keyword will be repeated in the footer later. This will give you a much more natural and organic density. The Keyword Meta-tag itself can and should be omitted as it is no longer used by the top search engines due to the ease of abusing the tag. "Mexican T-shirts, Cinco De Mayo, Mexican Flag tees, Spanish slogan tees, Mexico shirts,"
SEO the Shop Heading Tags.At Spreadshirt for example if you leave your "Shop Name" blank in the Info & Meta section then your shop name will not show up as a Heading Tag and keep your shop name out of your title which is their default if you add it. These are not really needed in T-shirt shops within Print on Demand sites like Spreadshirt. But they are desired if you have your own site or company. Tags h1 through h6 with h1 being the largest and h6 being the smallest. You can make them all appear the same size using CSS files. These are mini titles like in a magazine or newspaper that help separate and organize content into subsections and categories. They indicate what the following section is about. Therefore, the title's keywords should be divided amongst the heading tags. Like the h1 tag would be "Mexican T-shirts" and the h2 tag would be "Cinco De Mayo t-shirts". The rest of the shops keywords starting in the h3 tag could be "Mexican Flag tees", then the h4 tag "Spanish slogan tees" and so on and so forth.
Relevant One Way Inbound Links.It is important that you receive some relevant one way links for each pages keywords, not the just your home page. Specifc deep linking is what you want. If someone mentions "Cinco de Mayo" on their site about Cinco De Mayo, that person could turn that into a hyperlink to the Cinco De Mayo page of your shop with that phrase as the anchor text. It works like this. Consider GOOGLE's PageRank as method of weighing credentials. Think of it like this. Each person with a set field of study on their topic is considered specialized therefore an expert. Their website is their thesis as your site is your thesis. The more people that link to your site as reference give you credibility. Each link is one credit or vote. Thus, increasing your PageRank each time someone cites you. Just linking to your homepage when you could target more specific crowds will result in less sales. It is good to have a lot of one way in bound links to your homepage but more as directories and general mentions. For example, if Carlos is a biker and he wants a cool Mexican T-shirt with the Mexican Flag he will search for the phrase "Mexican flag T-shirt" and possibly "Mexican flag biker T-shirts". If someone else has linked to either of your Mexican Flag shirt designs in context, you will get points for that key phrase and improve your ranking in the search engine results pages (SERPS). A little credit is given to the people that link to you as it is relevant to their topic, the higher a PageRank you each have, the better you will both score. You do not want links coming in from just links pages for a few reasons:
- No content or context to associate with the keyword or link.
- Placement on a links page effects PageRank if counted at all.
- If reciprocal linked, you cancel each other's votes out and only share traffic not PageRank.
- The more links on a page, the lower your credit from that Site's page.
- Traffic from these links will help with position but not PageRank.